Using LLC in a Company Name

By Jennifer Reuting, author of Limited Liability Companies for Dummies™

Question:

Hi, I am currently reading your book. It is really a great resource. Thank you! I have already formed my LLC and I am creating my company's identity right now. Should I always include "LLC" with the name? For example, is it OK to have just the company name (and logo) on a business card? Simply put: Should the business card read "Name of Company, LLC" or can it just read "Name of Company"?

Answer:

Generally you want to use "LLC" on your name. It tends to add a bit of legitimacy to your company - after all, would you rather do business with "Bob's Discount Plumbing" or "Bob's Discount Plumbing, LLC" ??? – Another advantage is that it makes it known to anyone contemplating suing they will probably have a difficult time getting at your personal assets since you've taken the important step of forming an LLC! An exception might be in cases where it may get in the way of branding (Google would not sound so good branded as Google, LLC!). One thing to remember is that if you're filed with "LLC" on your name and you decide that you want to omit it, you may have to file a DBA (also known as a "fictitious firm name") in the states where you are doing business.

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Using LLC in a Company Name

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