Who doesn't love winning? And winning something from a brand you love? That's icing on the cake. Contests and giveaways have proven to be effective promotional strategies for decades, dating back to the ancient days of the local mom and pop shops. Remember the days when you would optimistically place your business card in the glass bowl sitting near the cash register at your favorite coffee or sandwich shop in hopes of winning a free meal? Today's "glass bowls" have simply been replaced with intriguing graphics and widespread communication provided largely by social media.
As a business owner, much of your time is likely spent navigating through the pressures of acquiring new followers while maintaining continuous interactions with your current consumers. This challenge can easily be achieved with online contests and giveaways, making them a win-win for everyone. Not only do they bring out everyone's competitive nature (resulting in someone winning a prize!), they provide engaging content that furthers your company's brand and strengthens consumer loyalty. They also encourage consumer conversation and provide invaluable research to use in developing future marketing strategies.
There are multiple tools you can use to create and set up a contest or giveaway on your blog, website, or various social media platforms. Below are a few options to consider, but keep in mind that there are countless others you might find useful.
Below are a few additional options for creating programs specific to social media platforms:
Tips and Tricks:
Bottom Line: A perfectly executed online contest or giveaway is a low-cost incentive that boosts customer loyalty, generates new interest and furthers your company's brand, all of which are invaluable. It's a win-win for your customers and your business, and everyone loves a winner.