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By Michelle Paquette, MA
Congratulations! You've signed the dotted line and you're officially a business owner. Now what? The good news is that you've managed to conquer the initial step of getting started. What typically follows is pondering, "What do I do next?"
There is so much to do and it can feel overwhelming to filter through all of it. It is quite common to feel stuck and paralyzed during this start-up stage. Since you have successfully sought out the right people to help you lay the foundation, the next phase is to develop your business.
Most business owners are eager to get going with their new venture. Excitement permeates the air. Oftentimes, you are telling everyone you know (a great marketing tool, by the way, so stick with spreading the word). You may ask, "If I'm so enthusiastic, why don't I know what to do next?" Think back to your first job. You probably had some training and support from your boss and other colleagues. As a business owner, you may feel alone, since this is your company and you don't have anyone to lean on for support.
The good news is that you have a skill set, which is what led you to start a business in the first place. Building upon your strengths is key to running a successful business. Know what you're good at and outsource what you're not. Trying to do it all isn't always best. There is a learning curve with starting up and part of the trials and tribulations stems from the growing pains of figuring out what works and doesn't work for your particular business needs. There are, however, some helpful tools that all business owners should consider.
With balance and focus, you will be able to reduce burnout and build momentum. Each goal you finish is another stepping stone on the path toward developing your business. Take time to give yourself kudos for your hard work and dedication. It may sound simple enough, but taking stock of where you were helps you gain perspective on where you're headed. Be mindful that during your first year of business operation, there will be many peaks and valleys, ups and downs. It may feel a bit tumultuous, but if you're aware of what to expect then taking the ride can be quite fulfilling and rewarding.